Apparently it all started when an Arizona attorney prosecuted for his first amendment right to market his services. In 1977, the U.S. Supreme Court ruled that states can’t prohibit advertising by lawyers. Go to http://www.genericdoctor.co
This opened the flood-gates for all experts. Soon advertising by doctors became frequent.
I don’t understand what it is like where you stand, but I can not listen to radio stations without being swamped by physicians marketing their merchandise like car dealerships and advertisements for phony “university” hospitals.
Crazy statements are produced. The finest, the most seasoned, the hottest, the latest, the most superior, the most talented, and many, many more.
Every clinic within my place is “#1” in something or other. Often greater than one hospital is #1 in exactly the same specialty.
Here’s an amount that is sobering. This really is despite the general agreement that hospital marketing hasn’t been shown to work at generating business. In fact, clinic CEOs admit that much of the promotion is directed at drawing the egos of these doctors or improving employees morale.
If that works both regarding promotion by physicians, I do not know.
After I was in private practice in the late 1970s and early 80s, advertising by doctors was mainly restricted to the phone book’s Yellow Pages [ viewers that are younger might be forgiven for a minute to google the term].
Every individual who actually came in my experience via the Yellow Pages either didn’t pay his invoice, was noncompliant, or equally. Apparently, just a specific kind of individual picks his doctor via the Yellow Pages.
I ultimately quit listing myself.
In addition to wasting a fortune, clinic and physician promotion is dangerous because it makes unrealistic expectations among sufferers. A case in point is the on-going argument about the supposed, but yet unproven benefits of robotic operation.
Although there’s no proof that robotic operation ends in better results than conventional laparoscopic techniques, robotic operation has been advertised by hospitals by having prospective customers perform with the robot in such places as shopping malls and minor league football stadiums. [To get an all-inclusive look at robotic surgery promotion by hospitals, take a look at the Health Information Review blog here and here. ]
The people is bombarded with advertisements promising miracles that regularly can-not be given. Disappointment really follows.
Is this the reason behind the medical profession’s fall from grace? Of course not, however, it definitely hasn’t helped.
We’d all be better-off if advertising by physicians and hospitals vanished tomorrow.